What is the difference between inbound and outbound marketing?

Inbound marketing is a marketing strategy that focuses on attracting customers to your brand or product. Outbound marketing, on the other hand, is a marketing strategy that seeks to reach out to potential customers through various channels such as advertising, email marketing, and digital marketing strategies. In terms of lead generation, both inbound and outbound marketing can work for B2B-focused businesses. However, in general, inbound marketing is more effective for generating leads because it allows businesses to target their ideal customers with relevant and helpful content. Additionally, inbound marketing typically results in higher quality and quantity of leads than outbound marketing. When it comes to cost, inbound marketing is often more expensive than outbound marketing because it requires more time and effort to create quality content that will attract customers. However, outbound marketing can also be quite costly, especially if businesses use paid advertising channels such as Google AdWords.

How much does lead generation cost?

There isn't a single answer to this question since there are many factors that can affect the cost of lead generation, including the methods used, the target market, and the size of the campaign. However, we can give you some general estimates to give you an idea of what to expect. On average, lead generation campaigns cost anywhere from $1500 per month, right into the $10,000's per month. However, this number can vary widely depending on the methods used and the target market. For example, a simple online campaign targeting small businesses in a specific industry may only cost a few hundred dollars, while a more complex campaign targeting larger businesses across multiple industries could cost several thousand dollars. In the end, if you're looking for new prospects, it's going to cost you. If you're ready to discuss the costs of lead generation, get in touch with CLIQ Marketing Content.

How do you measure the success of lead generation campaigns?

There are several ways to measure the success of lead generation campaigns, including the number of leads generated, the cost per lead, and the conversion rate. The most important metric will vary depending on the goals of the campaign, but all three of these metrics can give you a good idea of how successful your campaign has been. Number of leads generated is basically how many leads have been generated over the life of the campaign. Cost per lead is how much dollar value can be attributed to gaining a lead. This isn't a true indication of lead quality. Conversion rate is how many website visitors are converted into leads. This also doesn't reflect lead quality.

How do you conduct market research for lead generation?

There are several ways to conduct market research for lead generation, including surveys, user research, and industry analysis. The most important thing is to make sure that you're asking the right questions to get the information you need to make your campaign successful. Some possible questions you might want to ask include: Who is your target market? What needs does your target market have? What are your target market's buying habits? What is your competition doing? What are the trends in your industry? Once you have a good understanding of your target market and your competition, you can start to develop a lead generation strategy that will work for your business. If you're looking for answers to these questions, CLIQ Marketing Content can get you started.

Paid Search Agency Delivering Better ROI

Choose to partner with a premier Paid Search Agency that boasts years of experience in driving leads, growing sales, and delivering new clients for service-based businesses just like yours.

Paid Search Management Services

Ready to take control of your marketing campaigns and maximise your ROI? With finely-tuned Pay Per Click (PPC) campaigns, you can boost your leads and sales while minimising PPC costs. Any service-based business can achieve superior results and reach potential customers through proven Paid Search management strategies.

As your dedicated PPC managers, the team at CLIQ Marketing Content can fuel substantial growth through a well-crafted PPC campaign. We achieve this by helping you set realistic business objectives that can be achieved through effective PPC performance. To expose your business to a substantial share of the online audience, you need the world’s largest advertising platform – Google Ads. Our PPC specialists will handle your PPC advertising campaigns on your behalf.

We offer a free consultation & audit of your current PPC strategy.

No Tricks or Slimy Sales People – Just Friendly Advice

Australia's Premium Paid Search Agency

Paid Search Management with Tangible and Proven Outcomes

We hear the frustrations all too often: “I’ve wasted thousands on PPC,” “PPC just doesn’t deliver the leads I need,” “PPC is too expensive in the long-term,” “I had a terrible agency experience.” The list goes on. At CLIQ Marketing Content, we are determined to revolutionise the Australian digital marketing agency landscape. It all starts with an upfront Paid Search strategy session where we calculate the real, measurable results you can anticipate from your PPC campaign.

Our clients are often pleasantly surprised by the outcomes we project in this session. We are entirely transparent during this strategy session, making you aware that while Pay Per Click advertising offers immediate results, it takes time to optimise, test, and refine your PPC account to reap substantial returns.

PPC is an investment with the potential for remarkable returns and scalability over time. If you’re eager to expand your business and have the resources to invest in acquiring new clients, PPC is your first step.

All Australian Service-Based Businesses

Your business can benefit from assistance from a Paid Search agency. Our PPC experts are highly proficient in delivering superior outcomes for businesses just like yours. They employ a range of techniques and tools, from analysing other online advertisements to conducting effective keyword research to crafting landing pages. We do whatever it takes to generate more qualified leads from your target audience.

We Share Our PPC Expertise With Our Clients

We aim to forge a partnership with you and your business. We don't keep our expertise to ourselves. Instead, we will educate you on the intricacies of the trade, providing you with insider knowledge on how to achieve superior results in paid search with a lower ad spend. You can trust that we're making the most of your ad budget.

Some of the Top Brands Trust & Rely on Our Expertise

Begin with a complimentary strategy session

Looking for a Paid Search agency, a new website, or SEO services? Don’t hesitate to reach out to our friendly directors today to discover how we can assist your business!

Australia's Premier PPC Agency

Unlock Explosive Growth with PPC Management Services

When you choose us for your PPC management or any of our comprehensive PPC services, you gain access to a dedicated team of seasoned professionals who excel in harnessing the power of PPC advertising. Our experts bring a wealth of experience and a proven track record in serving various service-based industries across Australia. They come equipped with a deep understanding of the nuances of PPC, enabling them to craft strategies that elevate your business’s online presence and drive meaningful results.

We’re here to provide you with valuable insights right from the start. PPC advertising operates through multiple channels, with pay-per-click (PPC) being the most prominent. With PPC, you only incur costs when a potential customer actively engages with your ad by clicking on it. Alternatively, you can explore cost-per-impression (CPM) advertising, where you pay for each ad view, or leverage click-to-call ads to direct phone calls to your business. Our expertise covers these diverse avenues, ensuring your advertising strategy aligns seamlessly with your goals.

In the realm of PPC, constructing a successful campaign involves meticulous planning. You’ll need to define a budget and bid for ad space, essentially participating in a live auction to secure placements in search results. Your budget signifies the daily investment you’re willing to allocate to your PPC campaign, while your bid represents the amount you’re ready to pay for each click on your ad. Bidding can be managed either manually, allowing for precise control, or automatically, with the platform adjusting bids based on your budget. Our approach is tailored to your preferences and goals, whether that means hands-on bid management or automated efficiency.

The crux of PPC success lies in striking the perfect balance between driving optimal results and managing expenditure. This equilibrium varies according to your industry and the competitive landscape, often shifting from month to month. As your PPC partner, we work collaboratively with you to formulate the most effective strategy that aligns with your business objectives and budget constraints. We go beyond the initial setup and continuously monitor and report on your campaign’s performance to ensure it operates at peak efficiency, delivering the best possible return on investment for your business.

Are You Prepared To Get Things Going?

Get In Touch With Us Today

Why Chose Us As Your PPC Partner?

Experienced PPC Agency Services with Decades of Combined Expertise

Nothing delivers confidence like partnering with a digital marketing agency that truly understands the game. You want assurance that the professionals handling your investment are seasoned and well-versed in the field.

Distinguishing experts from novices becomes simple when you ask the right questions. One crucial inquiry is, “How much ad spend are they currently managing?”. At CLIQ Marketing Content, we manage millions of dollars annually in client advertising spend within our dedicated marketing manager account.

We’re confident in our abilities, relatable in our approach, and prepared to provide you with the most exceptional PPC agency experience you’ve ever had.

About Us

Who Is CLIQ Marketing Content?

We are a proud Google marketing agency offering PPC management for service-based businesses all over Australia. Our director-led agency model allows us to drive strong results through a versatile team of experts. We let data guide our strategies, and value optimisation highly when it comes to PPC services. Our goal is to generate more leads for your business by offering a range of premium agency services. We work with businesses that aspire to grow their monthly revenue through Paid Search. We aim to achieve this by offering three things:

We’ll always give you our honest reflections on your current digital marketing efforts before we ask you to sign on the dotted line. We will always recommend the best course of action to achieve your goals, we promise to always walk you through every strategic decision we make. This will give you the confidence to know that we are making the right choices with your budget.

Our integrity is one of our key values. We are entirely responsible for our results, and we will always be accountable if we make a mistake or choose the wrong course of action. These learnings are important for us, because it allows us to get better at what we do. In the end, we seek the best results for you.

We aim for 100% transparency in all meetings, communication, and reporting events. Every business dealing we have with you will be undertaken with the utmost respect. It doesn’t matter if we’re with you in person, via videoconference, over the phone, or through email – you’ll feel comfortable that we have your best interests at heart.

Book A Free

Strategy Session

HOW TO GET A PAID ADVERTISING STRATEGY

Our Simple 3 Step Process

Step 1

Free No-Obligation Strategy Session

You’ll get to work directly with Tim Buttery, our co-director, in a free, no-obligation strategy session. During this session, Tim will explain how Paid Search management works, and will give you some analysis as to how online advertising works in your industry. Tim will also run through your current PPC advertising campaign and give you some recommendations on how to improve. Finally, we can discuss your monthly marketing budget, and how much ad revenue you are looking to spend.

Step 2

Custom Proposal Delivery And Follow-Up Session

Our strategy session will give our digital marketing team the information they need to develop a custom proposal for you. This will be aligned with your business goals, and will contain information about PPC campaigns in your industry. It’ll also contain some benchmarks that our PPC team will strive to achieve. Finally, you’ll get to have a look at some of our past Web Projects, specifically custom landing pages that we’ve created to help clients achieve great results.

If you’re happy with this proposal, we can book another time with you to meet with the team to ask any questions about paid advertising through the Google network.

Step 3

Onboarding & Execution

If you’re happy to get started, we won’t waste any time. We can onboard PPC clients in as little as one business day, thanks to our flexibility as a boutique digital marketing agency. Our dual agency cycle starts at the beginning of the month and in the middle of the month, allowing us the time to develop web assets, do research, and ensure that your Google Ads campaigns are being tracked through Google Tag Manager and other tools.

How we've helped grow businesses with lead generation

Here's what our happy clients have to say about how we manage their lead generation campaigns.

Nima Asadi Khomami

One Will

"Tim and Esther have been amazing in support our new business and have really got us up and running. With CLIQ's support we are now seeing a steady stream if new viewers daily to the website and consistent sign up numbers. Very happy to recommend CLIQ, and hope to continue to work with Tim and Esther as we grow."

Jason Macintosh

Motion Trader

"Tim and his team have been a huge help in getting Motion Trader's YouTube advertising up and running. Tim advised on scripting for the ad and gave us a template to follow. This saved a lot of time and made sure our messaging was right. CLIQ have also done a terrific job in placing and managing the ad on YouTube. Another important point is that you'll have direct access to Tim. Other digital marketing firms I've used operate through an account manager of varying experience. Speaking to Tim directly is help us get the best results from our investment."

Steve Dunn

Alliance Legal Services

"We found CLIQ at the start of the COVID epidemic when the Google advertising landscape erupted over a four week period. We'd been running our own campaigns successfully for five years when the number of advertisers quadrupled, and the cost per click skyrocketed. Tim gave us good advice, gave us a solid approach for a new campaign and we've held our hard earned market position throughout the pandemic. We now get more data on our spend and targeting than we ever had before. Paying for a sophisticated approach was a good investment."

Got A Question? We Have The Answer!

Frequently Asked Questions

What is the role of a paid search agency in my digital marketing strategy?

How does pay-per-click (PPC) advertising differ from other online advertising methods?

Can a PPC agency help my business in a competitive industry?

What should I look for when choosing a PPC agency for my business?

Contact Us

Ready To Grow Your Business?

Get ready to light up your digital presence like never before. You have a rare chance to partner with an agency who is integral, hard working, results driven and run by real people. Let’s do this.