Everything You Need to Know About Google Ads Quality Scores
In understanding all the nuances that make up paid search, you’ll come across what is seemingly the linchpin of them all: the Quality Score. Your Quality Score influences nearly every part of your paid ads, from how often the ad is shown to how much you pay for it. But what exactly is the Quality […]
Why Building A Stand-Alone Landing Page Will Drive Better Conversion Rates For Service-based Businesses In Google Ads
Table of Contents Having different web pages for different services is an incredibly important tool for service-based businesses. Different web pages can direct the user where they need to be, while offering valuable and concise information on what they want to find. For someone using your website, it’s like going to a book and immediately […]
5 Tips On Making An Enticing Offer Or Promotion For Your Google Ads
To make an enticing offer or promotion for your Google Ads, follow these five tips: 1. Get Personal: Tailor offers to individual audiences using dynamic remarketing and personalised copywriting. 2. Make it Time-Sensitive: Create urgency with expiration dates, dynamic countdowns, and urgent phrasing. 3. Make it Exclusive: Use special codes, limit availability by quantity or […]
The Who, What, Why, & How Of Digital Marketing
Digital marketing is one of the most efficient and effective ways to connect with your target audience and promote your brand or product. When properly implemented, its use can see your business experience consistent and continued growth for long-term success. But what is digital marketing, exactly? Why is it so important and how do you […]
Why It’s Important To Hire A Local SEO Agency If You’re A Local Business
As a local business, it’s important to hire a local SEO agency to help you rank higher in search engine results pages (SERPs). A local SEO agency can help you optimise your website for local search terms and improve your visibility in the local search results. Additionally, a local SEO agency can help you create […]
Top 5 Common Misconceptions About SEO
To the outward observer, SEO can seem like a bit of a dark art. This is largely because Google won’t release exactly what goes into their algorithm. As a theory, success in SEO relies on a multi-discipline approach that is as as much about research as it is about testing and tweaking. A good way […]
How A Digital Marketing Agency Can Improve Your In-House Digital Marketing Team
If you’re like most businesses, you probably have a digital marketing role or team in-house. But what if you could improve your team’s performance by working with a digital marketing agency? Working with an external digital marketing agency can free up untold opportunities for you and your business. Not only do you get access to […]
How big brands hypnotise us through the use of colour-based marketing
I can sing a rainbow, sing a rainbow, I can sing a rainbow too. If you’re a child of the nineties (or a parent to one), this song is no doubt ingrained in your childhood memories. But as a child, I never would have imagined that the colours of the rainbow would be so integral […]
Cognitive Fluency: Why ‘simple advertisements’ are more effective
The way we all view and process information is no secret. We avoid the complex, and more often than not go straight for the simple option. It is just as important to understand the tastes of your audience, but also how they think and process information. That is a key process surrounding cognitive fluency: not […]
The sleeping giant of business sales – wake him up!
The sleeping giant is the cold call. It strikes fears into any person, but many of the world’s biggest businesses swear by them. But why? 92% of all customer interactions happen over the phone but the ‘cold call’ is still considered out-dated. The negativity towards cold calling is perhaps because it is done so wrong […]
