White Label Google Ads Management Australia

When choosing a Google Ads agency, you should be wary of agencies that promise guaranteed results. Google Ads is a complex platform and there is no guarantee that your campaign will be successful regardless of who manages it. Additionally, you should also make sure that the agency you choose is transparent with its pricing and is upfront about any additional fees that you may be required to pay.

Offshore white label partners may seem like a good fit for cheap and fast results. However, offshore agencies often lack a thorough understanding of local markets, and will always try to do things on the cheap. What seems like a good upfront deal can end up costing you thousands down the track, while the campaign fails to deliver leads.

What you need is an optimised, functional Google Ads service that works for your client. You want something you can be proud to put your name on. That's where we come in.

There is no set answer to this question as it depends on various factors such as the competitiveness of your chosen keywords and the amount you are willing to spend on your campaign. Generally speaking, however, you can expect to pay anywhere from a few cents to a few dollars per click.

We typically work with clients who have a budget of over $1500 per month. This entire budget goes towards ad spend with Google. Additional to this spend are agency fees, which take care of:

• Google Analytics and other account setups
• Landing pages and other content creation
• Campaign creation and tracking
• Reporting and onboarding

If you want to learn more about the cost breakdown for Google Ads, then get in touch with CLIQ Marketing Content.

When it comes to Google Ads campaigns, there are two factors you should budget for when working with a digital marketing agency like us. First, there will be your allotted campaign budget which, at our agency - is paid directly to Google Australia Pty Ltd. Some agencies will charge your "media" spend directly to them which can be a dangerous practice as you're not necessarily sure how much of that budget is going into the ads and how much is taken as a "bonus" by that agency. At CLIQ Marketing Content we traditionally work with clients who have a minimum campaign budget of $1000-$1500 + GST per month to pay directly to Google Ads. Given how competitive PPC ad campaigns are, you'll be better served the more budget you can commit as too often we have seen people trying to spend small amounts on Google Ads to have a presence, but you're oftentimes better served not spending money at all.

The second factor you should budget for when looking to undertake Google search campaigns with an agency like us is agency fees. Most agencies will charge set up or establishment fees, which can include a variety of things ranging from Google account set up, campaign creation, landing pages, software integration, and time spent onboarding clients. You will then pay an ongoing set of retainer fees or monthly management fees. Again, these can vary dramatically based on the agency and its experience, team makeup, and overall objectives. Buyer beware, if you opt for an agency that is on the lower end of management fees, you're likely working with someone who either doesn't have the experience to charge a competitive rate, or you're working with an agency that outsources their campaign work overseas. At CLIQ Marketing Content we pride ourselves on being an affordably priced agency that has an all-Australian team. We are well placed in the market to be competitively priced but provide exceptional value, backed by our track record of results, positive client reviews and director-led model. Get in touch with us through this page if you would like to speak with one of our white label Google Ads specialists.