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Google Ads Case Study

How My Divorce Achieved 7-8 Times ROAS With CLIQ MC

My Divorce, a Melbourne-based law firm, wanted to expand their service offerings with a new fast divorce product. After talking to many of their own clients over the years, they identified that there may be a potential gap in the market. 

Despite their success in traditional legal services, the client was initially uncertain whether this new product would resonate with customers.  It’s this uncertainty that brought them to CLIQ Marketing Content. 

They needed expert guidance and a marketing strategy that would instil confidence in their decision to invest in this new venture.

Key takeaways from their problem:

1. Market Uncertainty

The client was unsure if there was sufficient demand for a low-cost, fast divorce service, making them hesitant to invest in marketing.

2. Need for Confidence

Before committing to significant ad spend, the client needed reassurance that their new service could achieve a strong market presence.

3. Scalability Concerns

The client wanted to ensure that their product could not only launch successfully but also scale profitably.

Our Solution

1. Strategic Consultation with Growth Specialist

We initiated the process with a custom growth consultation led by our specialist, Alex. This consultation provided the client with a clear understanding of market opportunities.

2. Targeted Campaign Set-up

Post-consultation we developed a highly targeted Google Ads campaign that focused on individuals seeking quick and affordable divorce services.

3. Performance Monitoring and Scaling

After the campaign went live, we closely monitored its performance, making adjustments as needed to maximise conversions.

The results

The campaign has delivered exceptional results for My Divorce. Our ability to help the client understand their position, the demand for the service, and the potential return on investment was critical in creating this success. The insights gained helped the client gain the confidence needed to move forward with their advertising efforts.

We crafted compelling ad copy and directed traffic to a conversion-optimised landing page that highlighted the key benefits of My Divorce’s services. The ads achieved a conversion rate of 12%, which is three times the industry average, while the conversion to sale rate sits at nearly 50%. 

These strong conversion metrics have resulted in a remarkable 7-8 times return on ad spend (ROAS). As a result of this success, the client has increased both their pricing and their ad spend, confident in the scalability of their new service offering.

  • 12% Conversion Rate from Ads (3x Industry Average)
  • Nearly 50% Conversion to Sale Rate
  • 7-8x Return on Ad Spend (ROAS)
  • Increased Pricing and Scaled Ad Spend

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Get ready to light up your digital presence like never before. You have a rare chance to partner with an agency who is integral, hard working, results driven and run by real people. Let’s do this. 

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