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Google Ads Case Study

How A1 Pest Control Achieved Consistent Year-Round Business With CLIQ MC

We were approached by A1 Pest Control, a trusted pest management service in Canberra. The client reported having a challenging experience with offshore ads professionals. This is a common issue we encounter – offshore agencies undercutting local agencies with cheap services and a lack of local knowledge.

Despite a significant investment in digital advertising, the offshore agency had ultimately failed to effectively optimise their Google Ads account. 

This, coupled with poor conversion tracking practices, gave the client very unsatisfactory returns, along with a growing frustration in their marketing efforts.

Key takeaways from their problem:

1. Lack of Assets

A1 Pest Control lacked a conversion-focused landing page, producing fewer leads and a suboptimal conversion rate.

2. Poor Return

The poor optimisation and inadequate tracking contributed to a high cost per conversion, averaging $65-$70, which negatively impacted their ROI.

3. Loss in Confidence

The client’s trust in digital marketing had been eroded, making them sceptical about the effectiveness of pay-per-click advertising.

Our Solution

1. Landing Page Set-up

We created a custom landing page tailored specifically to showcase A1 Pest Control’s wide services, expertise, customer testimonials, and value proposition.

2. Campaign Set-up

We then overhauled their Google Ads campaign, focusing on high-intent keywords relevant to the pest control industry in Canberra.

3. Monitoring and Reporting

To deliver more transparency and track the campaign’s success, we provided regular, detailed reports. A1 Pest Control could now see the direct impact of their advertising spend.

The results

CLIQ Marketing delivered significant improvements for A1 Pest Control. We successfully reduced their cost per conversion from an average of $65-$70 to a much more competitive $30-$35. 

This reduction, combined with a consistent year-round advertising strategy, ensured that A1 Pest Control’s technicians are now regularly busy, fulfilling a steady stream of jobs.

Additionally, the enhanced tracking and reporting allowed us to fine-tune the campaign further, leading to more efficient ad spend and higher-quality leads.

The campaign’s success is evident in the increased lead volume, improved conversion rates, and the client’s renewed confidence in digital marketing. 

The consistent performance over the course of the campaign has not only stabilised their business operations, but has also provided them with the assurance that their investment in digital marketing is creating substantial returns.

  • Cost Per Conversion Dropped to $30-$35
  • Consistent Year-Round Job Flow
  • Technicians Regularly Busy
  • Significant Improvement in Lead Quality and Volume

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Ready To Grow Your Business?

Get ready to light up your digital presence like never before. You have a rare chance to partner with an agency who is integral, hard working, results driven and run by real people. Let’s do this. 

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