What is the difference between inbound and outbound marketing?

Inbound marketing is a marketing strategy that focuses on attracting customers to your brand or product. Outbound marketing, on the other hand, is a marketing strategy that seeks to reach out to potential customers through various channels such as advertising, email marketing, and digital marketing strategies. In terms of lead generation, both inbound and outbound marketing can work for B2B-focused businesses. However, in general, inbound marketing is more effective for generating leads because it allows businesses to target their ideal customers with relevant and helpful content. Additionally, inbound marketing typically results in higher quality and quantity of leads than outbound marketing. When it comes to cost, inbound marketing is often more expensive than outbound marketing because it requires more time and effort to create quality content that will attract customers. However, outbound marketing can also be quite costly, especially if businesses use paid advertising channels such as Google AdWords.

How much does lead generation cost?

There isn't a single answer to this question since there are many factors that can affect the cost of lead generation, including the methods used, the target market, and the size of the campaign. However, we can give you some general estimates to give you an idea of what to expect. On average, lead generation campaigns cost anywhere from $1500 per month, right into the $10,000's per month. However, this number can vary widely depending on the methods used and the target market. For example, a simple online campaign targeting small businesses in a specific industry may only cost a few hundred dollars, while a more complex campaign targeting larger businesses across multiple industries could cost several thousand dollars. In the end, if you're looking for new prospects, it's going to cost you. If you're ready to discuss the costs of lead generation, get in touch with CLIQ Marketing Content.

How do you measure the success of lead generation campaigns?

There are several ways to measure the success of lead generation campaigns, including the number of leads generated, the cost per lead, and the conversion rate. The most important metric will vary depending on the goals of the campaign, but all three of these metrics can give you a good idea of how successful your campaign has been. Number of leads generated is basically how many leads have been generated over the life of the campaign. Cost per lead is how much dollar value can be attributed to gaining a lead. This isn't a true indication of lead quality. Conversion rate is how many website visitors are converted into leads. This also doesn't reflect lead quality.

How do you conduct market research for lead generation?

There are several ways to conduct market research for lead generation, including surveys, user research, and industry analysis. The most important thing is to make sure that you're asking the right questions to get the information you need to make your campaign successful. Some possible questions you might want to ask include: Who is your target market? What needs does your target market have? What are your target market's buying habits? What is your competition doing? What are the trends in your industry? Once you have a good understanding of your target market and your competition, you can start to develop a lead generation strategy that will work for your business. If you're looking for answers to these questions, CLIQ Marketing Content can get you started.

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Elevate your business performance with proven B2B lead generation strategies.

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B2B Lead Generation Campaigns

CLIQ Marketing Content is a B2B lead generation agency in Australia, specialising in strategies that supercharge your sales pipeline and widen your market reach. Understanding the complexities and specific requirements of B2B interactions is our bread and butter. Our expert team is committed to empowering your business, enabling it to excel in competitive environments by linking you with key business decision-makers who are ready to engage with your offerings.

Many leading brands rely on our expertise for B2B lead generation. We develop strategic approaches that are customised to address the unique challenges and goals of your enterprise, ensuring each campaign yields superior outcomes. Whether you’re looking to enhance brand awareness, boost sales, or both, our B2B strategies are designed to position your business as a leader within your sector.

We offer a free consultation & audit of your current B2B Lead Generation strategy.

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Australia's Premium Lead Generation Agency

Generate Leads Through A Revitalised Lead Generation Process

If generating warm B2B leads has been a struggle, take a look at your current marketing strategies. In the realm of B2B lead generation, success isn’t merely about increasing lead quantity; it’s about attracting qualified prospects that can significantly propel your business forward. Effective B2B lead generation means discarding low-value leads to concentrate on those that provide the highest potential value and conversion opportunities. By reducing the time your sales teams devote to chasing ineffective leads, your business can enhance its profitability significantly.

By partnering with CLIQ Marketing Content – a specialised B2B lead generation agency – you access a comprehensive arsenal of tools, tactics, and expertise designed to optimise your marketing efforts. Our approach to B2B lead generation focuses on crafting a holistic marketing strategy that not only improves lead quality but also reduces overall marketing expenses. Allow us to streamline your lead generation process and give you the best possible ROI.

All Australian service-based businesses can discover growth

They can uncover new avenues for growth through effective B2B lead generation. An increase in high-quality prospects allows your company to expand into new business areas, recruit additional team members, and explore innovative operational methods, such as automation. This is why we want to work with you to set realistic yet ambitious business goals achievable through enhanced lead generation.

B2B lead generation can invaluable insights

We do this by showing how different segments of your market respond to various marketing channels. It can even help you phase out less effective marketing channels from your sales funnel, like outdated print, cold-calling, and email. When strategically planned and implemented, your next B2B lead generation campaign can reduce your marketing spend as you refine your understanding of what sells you to your prospective clients.

Start With a Free Strategy Session

Let’s find new business with B2B lead generation services. Contact our friendly team today for a free strategy session. Whether you need a new website, SEO or Google Ads, we are here to help elevate your brand and achieve your sales targets.

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Generating Quality Leads Through Expert Content Creation And More

Quality leads are the endgame of successful B2B marketing. By leveraging content creation along with a range of other dynamic marketing services, we nurture your potential leads through every step of the sales funnel. From the initial contact to the final sale, our team ensures that every lead is perfectly poised to convert into a loyal customer.

Are You Prepared To Get Things Going?

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Why Choose CLIQ Marketing Content as your B2B Lead Gen Partner?

Lead Generation Agency Services with Decades of Combined Experience

With decades of combined experience in digital marketing and lead generation, our agency is committed to delivering only the best to our clients. We invite you to review our past work and the impressive results we’ve achieved for businesses across Australia.

About Us

Who Is CLIQ Marketing Content?

We are a full-service digital marketing agency that works with service-based businesses all over Australia to help them generate more and better leads. Our director-led model allows us to deliver outstanding results while working with a team of digital marketing experts. Our strategies are data-driven, meaning that they are constantly feeding us ways to develop and improve. Whether it’s through SEO, PPC, or website development, we are here to help you grow sustainably.

We work with businesses that aspire to generate leads through the right marketing channels. We aim to achieve this by offering three things:

We commit to always giving you an honest reflection of what you stand to gain and lose. This all happens before we require your signature. We will only ever recommend the best course of action that aligns with your business goals. We will always help you understand every strategic decision we recommend, so that you can be confident in the fact that we are using your budget in the best way.

We value integrity in everything we do. We are always responsible for the results of the campaigns we develop, and always promise to be accountable for those results. If we make a mistake or a misstep, we will develop learning to ensure that the next campaign we create is better than ever.

You’ll always get 100% transparency when you work with us. From communication, to meetings, to reporting, you’ll have full clarity over what we are doing and why we are doing it. We always pledge to act with respect and in your best interests, no matter if we are working together in person or remotely.

Book A Free

Strategy Session

How to get a custom lead gen strategy

Our Simple 3 Step Process

Step 1

Free No-Obligation Strategy Session

You’ll start with a 1-on-1 with Tim Buttery, our co-director. He’ll run you through the lead generation process, giving you insights on improving your current strategy and budget, with industry specific knowledge.

Step 2

Custom Proposal Delivery And Follow-Up Session

Next step is receiving your custom proposal, outlining your business goals discussed. This will include competitor analysis, benchmarks we’ve set to meet, and quality scores. Afterwards, we’ll arrange a second meeting to answer any questions you have.

Step 3

Onboarding & Execution

If you’re happy with everything presented, we’ll get started. This can happen as soon as 1 business day. This will involve creating content, building pages, and developing elements of your digital marketing campaign. We’ll track performance with analytics tools like Google Analytics, to ensure benchmarks are met.

How we've helped grow businesses with lead generation

Here's what our happy clients have to say about how we manage their lead generation campaigns.

⭐⭐⭐⭐⭐

Nima Asadi Khomami

One Will

"Tim and Esther have been amazing in support our new business and have really got us up and running. With CLIQ's support we are now seeing a steady stream if new viewers daily to the website and consistent sign up numbers. Very happy to recommend CLIQ, and hope to continue to work with Tim and Esther as we grow."

Jason Macintosh

Motion Trader

"Tim and his team have been a huge help in getting Motion Trader's YouTube advertising up and running. Tim advised on scripting for the ad and gave us a template to follow. This saved a lot of time and made sure our messaging was right. CLIQ have also done a terrific job in placing and managing the ad on YouTube. Another important point is that you'll have direct access to Tim. Other digital marketing firms I've used operate through an account manager of varying experience. Speaking to Tim directly is help us get the best results from our investment."

Steve Dunn

Alliance Legal Services

"We found CLIQ at the start of the COVID epidemic when the Google advertising landscape erupted over a four week period. We'd been running our own campaigns successfully for five years when the number of advertisers quadrupled, and the cost per click skyrocketed. Tim gave us good advice, gave us a solid approach for a new campaign and we've held our hard earned market position throughout the pandemic. We now get more data on our spend and targeting than we ever had before. Paying for a sophisticated approach was a good investment."

     Excellent  
     Based on 58 reviews 
    
 
 
   
 
 
        
   Troy 
 2023-11-22
 
 
  Tim & Esther are down to earth and have helped our Finance Business grow from lead generation as we started from zero clients. Their expertise, clear communication and willingness to always offer guidance or a sounding board for our new business made for an invaluable experience whilst delivering excellent results. We are looking forward to celebrating our growth achievements with Cliq Marketing Content!
  
 
       
   JUN JIN 
 2023-09-21
 
 
  In the competitive world of finance brokering, targeting our niche market is crucial. Tim and Esther and their team have been an instrumental partner in this endeavor over the past 12 months. Their adeptness in creating and managing Google Ads campaigns tailored specifically to our industry has been a game-changer. Their insightful strategies and deep understanding of our sector have yielded campaigns that resonate with our target audience, driving both engagement and conversions. Their professionalism and dedication shine through in the results we've seen. We couldn't have asked for a better digital ally. Highly commendable.
  
 
       
   DaHuZi “SlopeSensei” Jin 
 2023-09-21
 
 
  Over the past 10 months or so, Tim and his team at CLIQ have consistently surpassed our expectations. Their expertise in Google Ads Campaigns has not only elevated our online visibility but also significantly boosted our conversion rates. Their team is proactive, constantly optimizing strategies to ensure maximum ROI. Their transparency in communication and dedication to understanding our brand and services has fostered a partnership that feels genuinely collaborative. In an ever-evolving digital landscape, having a partner like them has been invaluable. Their excellence in service is unparalleled, and we look forward to continued success together. Highly recommended!
  
 
       
   Hamish Clapham 
 2023-09-20
 
 
  Tim and Esther have been so easy to work with and have made the whole experience for us really fun.
They really know what they are doing and the results confirm this. We are excited to continue to work with them on our business and see where we can take it.
If you want help to grow your business, then I can't recommend Cliq highly enough.
  
 
       
   Kareena Colton 
 2023-08-31
 
 
  Tim, Esther and the entire team are knowledgably and amazing at what they do! Timely communication, hitting monthly targets and transparency, couldn't recommend them highly enough. Thank you the entire team!
  
 
       
   Dee Tozer 
 2023-08-23
 
 
  Tim and Esther have gone above and beyond for my business. They know what they are doing, they do it well, I am extremely grateful that I saw their YouTube ad. Furthermore they are great human beings to have on my team.
  
 
       
   Aaron p 
 2023-06-21
 
 
  I first spoke with Tim after spending thousands with two other agencies that gained 1 lead between the two companies.

The communication was second to none. The landing page was brilliant, the ads were an instant success, pulling in about 30 leads a month - I couldn't have asked for anything better.

Tim and Esther turned my business around. I'll be back to use CLIQ again in the future.
  
 
       
   darren green 
 2023-05-09
 
 
  Tim came across as exactly what I was looking for, no contracts required, affordable google advertising, affordable landing page design for the new google campaign, I would be directly dealing with Tim for the campaign, the actual owner!
Now the most important factor of proceeding ahead was our budget, we had been devastated by the previous provider, we could not afford exorbitant management fees, SEO, or expensive new landing pages, we had, very, very limited funds at this time.
I discussed this with Tim from Cliq, that we required immediate revenue to keep the business alive, I was about to lose it all.
He came up with a new and simple campaign with the intent to attain as much revenue as possible straight of the bat, keeping the business alive, designed a new landing page and optimised our google advertising to the landing page.
And WOW what a result, the phones started to ring straight way, I couldn’t believe it, work was now constantly being booked in, what a savour, Cliq / Tim really did put his money where his mouth is.
With the campaign gaining momentum as we discussed from the get-go, our revenue has increased by some 217% over the month of March 2022 – March 2023 with Cliq, if we look at the same month comparison March 2021 (With The So Called Giants, Spending In access of $xx,xxx pm) the increase in revenue is still 28% higher and growing than there best, all achieved in such a short period.
We are now consistently booked out three and a half weeks ahead, our expansion goal is back on tract, we are now able to employ further technicians and are in further talks with Tim regarding other revenue stream possibilities.
I strongly recommend, that if you have been or are in a similar situation or just starting out, the team from Cliq will deliver on their promise, helping you achieve, all that you dreamed to be!

I did and haven’t looked back!
Thanks Tim

Regard's
Darren Green
Director
Zeropest Australia
  
 
       
   mehd. s 
 2023-04-18
 
 
  I signed up with CLIQ marketing 2 months ago to run google Ads for my business and so far it has been excellent :). Tim and the team really knows what they are doing.
  
 
       
   Mia Juliet 
 2023-03-14
 
 
  I saw these guys on a YouTube ad, and it caught my eye. Tim and I had a conversation after I filled out a request form, he made some big promises and I was hopeful that it wasn't just 'another' marketing agency promise. THESE GUYS ARE THE REAL DEAL! Straight out the gate we have doubled our business in the first month and I'm so excited. Tim and the team built a beautiful landing page, Gave me an unbelievable platform and structure to work with and the results keep coming. I cannot recommend these guys highly enough, Thanks Tim and Team!

Alex | ATD - aka One happy small business owner

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